Many colors have a different effect on people. The inventors of advertising know perfectly well about this and use it to influence people's feelings. When you're selecting colors for your ads, remember that they should be in harmony with the image or words. However, if you have a campaign that involves anything related to arts and crafts or construction, you might want to try out this color. It often depicts natural elements in the advertisement, which makes it likely that the masses would prefer to see something more vibrant. This blue tone is probably not a very common favorite among the masses for advertising. It is highly unlikely that the color ever had anything to do with actual sapphires. This word comes from Latin 'sapphirus' which means 'blue' and can be found in the earliestĮnglish language writings. In terms of physics, sapphire is a colorful variety of the gemstone corundum, an aluminum oxide. This shade of blue is one of the most expensive gemstones in the world. Sapphire color is a part of the cyan color family and it's opposite color is hot pink. It has a very beautiful and bold tone to it.

It is also called royal blue, Cornflower blue or regency blue. This is the color of precious deep blue sapphire gemstone.

Color of sapphire